Taste of City Conference 2016 Programme and Abstracts Book
compiled by Evinç Doğan
Published: 9 August 2016
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The Taste of City Conference 2016 is a one-day conference focusing on food and place marketing. Place branding through food is a multidisciplinary symposium focusing on the role and impact of food in marketing and branding of places.
Food and tastes are transferred and transported along the routes of mobility, tourism and connectedness in the era of fast communications and travel. Taste of City Conference 2016 is the first academic research conference with a focus on understanding the dynamics and role of food play in place branding, city image and marketing. Understanding the role of food and taste in forming and reformulating the identity of places, influence of food on the image of cities and countries, changing geographies of food and taste are new avenues for research.
This unique event aims to bring together researchers, scholars and practitioners as well as policy makers to explore the ways in which food is influencing what cities are made up. Hence it touches upon human mobility, internationalisation strategies, protectionism from a very wide multidisciplinary perspective. We are inviting all interested academics, students, managers and marketers to this event for exchanging ideas to understand the impact and role of food and to develop appropriate strategies for cities and places in an ever more connected world characterised with supermobility and superdiversity.
CONTENT
Opening Plenary
Session 1: Food and identity of places
Session 2. Food mobility and cityscape
Session 3. Food as culture
Session 4. Food as brand
Author index
ABOUT THE COMPILING EDITOR:
Evinç Doğan holds a PhD in Management and Development of Cultural Heritage from IMT Institute for Advanced Studies Lucca (Italy). Graduate of Istanbul Technical University and Bogazici University, she has been a visiting research fellow at Regent’s University London, Kadir Has University and the University of Belgrade. Her research interests include place marketing, city branding, cultural heritage, tourism, and visual culture.
Product Details:
ISBN: 9781910781272
Publisher: Transnational Press London
Published: 09 August 2016
Language: English
Pages: 62
Binding: Paperback
Interior Ink: Black & white
Weight (approx.): 0.1 kg
Dimensions (approx.): 10.8cm wide x 17.48cm tall