Stakeholder Wellbeing and Value Creation

Edited by Uday Salunkhe, D. N. Murthy, Bharath Rajan, Vaishali Patil
Published: 17 December 2022 [Management Series: 12]

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The relationship between firms and stakeholders is held together by a continuous two-way cycle of value creation. In this, how can value be managed such that the stakeholder’s wellbeing is ensured? How does stakeholder wellbeing vary across business contexts? Are there varied perspectives in understanding stakeholder wellbeing? These and other pertinent questions have been addressed in this book.

Particularly, this book provides a synthesis of research perspectives on value creation and stakeholder wellbeing through a collection of chapters from scholars in this area. It synthesizes research perspectives on value into three categories – firm-focused, customer-focused, and community-focused. In doing so, this book presents novel insights through these lenses and highlights best practices in ensuring stakeholder wellbeing.

Responding to the rapidly changing business landscape where stakeholders are more connected, accessible, and informed than ever before, many firms are interested in creating value for all and in the process ensuring stakeholder wellbeing. This book will appeal to research scholars, practitioners, consultants, and managers looking to seek new insights and understanding on value creation.

Contents:

• CHAPTER 1. PERSPECTIVES ON STAKEHOLDER WELLBEING AND VALUE CREATION – Bharath Rajan, Uday Salunkhe, D. N. Murthy
• CHAPTER 2. INFLUENCE OF SENSORY MARKETING ON CONSUMER BEHAVIOUR AND THEIR IMPACT ON BRAND EQUITY – Abhinandan N, Manasa K, Kiran G
• CHAPTER 3. ATTITUDE TOWARDS FEMALE ROLE PORTRAYAL IN ADVERTISING AND ITS IMPACT ON BRAND IMAGE & PURCHASE INTENTION: LINKAGES WITH FEMININE ROLE ORIENTATION – Shraddha Shivani, Evelina Sahay, Somnath Mukherjee, Sadiya Fatima
• CHAPTER 4. DETERMINANTS OF PURCHASE INTENTIONS TOWARDS GREEN MOBILES – AN EXTENSION OF THE THEORY OF PLANNED BEHAVIOUR (TPB) – Deepa Rohit
• CHAPTER 5. PREDICTING CONSUMER DECISIONS USING MODIFIED TEMPORAL MOTIVATION THEORY – Pranav Manjunath Bhat, Priyanshu M, S Shruti, Madhav Murthy
• CHAPTER 6. MARKETING 4.0: EMERGING TECHNOLOGIES THAT ARE REFINING DIGITAL MARKETING – Fathima Raj Kilimas, Ashish Chandra, Narendra Rustagi
• CHAPTER 7. MARKETING GAME CHANGERS: CAPITALIZING THE MICRO-MOMENT THROUGH AUGMENTED REALITY – Uday Salunkhe, D. Narasimha Murthy, Vijaya Kumar. B.
• CHAPTER 8. EXPLORATORY STUDY ON VALUE CREATION ALONG THE SUPPLY CHAIN OF ELECTRIC VEHICLES: AN OPINION MINING APPROACH – Dakshina Murthy R.A, Madhumita Guha Majumder, M. Khurrum S. Bhutta
• CHAPTER 9. VALUE CREATION FOR VENTURE CAPITAL-BACKED FIRMS BY AVOIDING THE.. LIKELIHOOD OF MORAL HAZARDS – Vandana Panwar, Christopher Erickson, Alan Tupicoff
• CHAPTER 10. APPLYING BEHAVIOURAL ECONOMICS TO BRING IN SOCIAL TRANSFORMATION: RURAL SHORING FOR STAKEHOLDER WELLBEING – Vikramaditya Kanodia and Rima Ghose Chowdhury

About the Contributors:

Prof. Dr. Uday Salunkhe heads S.P. Mandali’s Prin. L.N. Welingkar Institute of Management Development and Research (WeSchool) as its Group Director. An ‘Edupreneur’ and ‘turnaround specialist’, Dr. Salunkhe’s passion for leadership, design thinking and innovation has helped WeSchool carve itself a niche in space of management education. He has distinction of being recipient of the prestigious Eisenhower Fellowship, USA which identifies, empowers and links leaders across the globe. He is actively associated with universities and corporate at national and international level.

Prof. Dr. D.N. Murthy, Professor in Marketing area, has more than 23 years’ experience in the Teaching, consulting and research. Post his Ph.D. in Strategic Marketing Management from Bangalore University, he has pursued his Post-Doctoral Research from Fosters Business School, University of Washington, Seattle, USA. With the long years of experience in industry and academia, he has been a consultant for United Nations Industrial Development Organisation (UNIDO) in implementing Business Clusters Project concept in India for machine tool SMEs. He has conducted several MDPs for leading corporates like Apple Inc, Rockwell Automation, Videocon, Emerson engineering among others. He is a regular faculty trainer in the areas of strategic marketing. He has conducted several FDPs in top rated Universities in India and abroad. He was the Dean / Director at IFIM Business School and Kirloskar Institute of Management Studies. He has visited prestigious Universities like Ecole De Grenoble (France), University of Ohio (USA), Howard University (USA), Malardalen University (Sweden) on academic assignments. He has widely traveled to USA, Canada, Germany, France, Finland, Denmark, Sweden, Netherlands, Belgium, France, Switzerland, Thailand, Srilanka, Bangladesh, Nepal and Malaysia. On a faculty exchange program, visited MDU, Sweden and engaged couple of courses.

Prof. Bharath Rajan is the Associate Dean, Research at WeSchool, Mumbai, India. He received his MBA from Georgia State University, Atlanta, USA. He has published in business and marketing journals such as the MIT Sloan Management Review, California Management Review, Journal of the Academy of Marketing Science, Journal of Business Research, Psychology & Marketing, Journal of International Marketing, International Marketing Review, and Industrial Marketing Management, among others. His current research interests include customer engagement, marketing strategy, and new-age technologies.

Dr. Abhinandan N is Assistant Professor who has completed Ph.D in Microfinance on MSEs in Dharwad district Karnataka state, from Kousali Institute of Management Studies, Karnatak University, Dharwad. He has completed his Masters of Commerce (Accounting and Taxation) from Christ University. He has also Qualifies UGC-NET for (Assistant Professor). He has worked as an Assistant Professor in Maharani Lakshmi Ammanni College of Women, Autonomous, Bangalore, Jyoti Nivas College (Autonomous) Bangalore and City college Bangalore also. He has an experienced team player, bringing enthusiasm & energy into group efforts and Capable of working in collaboration with individuals. Articulate & creative, offering innovative & practical solutions. Ha has Lifetime Membership in Indian Commerce Association.

Ms. Manasa K has working as an assistant Professor in PES University specialized in accounting and taxation field. She has completed master’s in commerce and secured the highest in the college and to be awarded with gold medal and cleared KSET in the year 2021. She has worked on 12 research papers and successfully presented the papers in National and International Conference and presented paper in International Level Conference at Indian Institute of Management

Dr. Kiran Gangaiah, currently he is Associate Professor in Marketing Area, at Prin L.N. Welingkar Institute of Management Development & Research, Bengalurau. He has nine years of teaching experience handling Marketing papers like Advertising, Sales Promotion, Sales Distribution, Marketing for customer value. He has three years of experience into sales and marketing at Times of India. He is Editorial member and reviewer of international journal of Scientific Research and Education with his Ph.D. in Management from Kuvempu University, Karnataka. His thesis Topic- “A study on responsiveness of customers towards print media and deliverable satisfaction” He has MBA in Marketing from Institute of Management studies, Kuvempu University, Shankaraghatta, Karnataka and his BA in Journalism and Public Administration from Sahyadri Arts & Commerce College, Shimoga Kuvempu University, Karnatak. He has Certification on CRM from IIM-B. He has worked as an Associate Professor at Acharya Bangalore B-School (Dept. of MBA), Lecturer (Guest Faculty) – Sri Adichunchangiri College of business Management, Marketing Officer – Results and Market Department, in Times of India and Marketing Executive – in a Leading Radio Station RED FM 98.3

Dr. Shradha Shivani is a Professor of Marketing and currently the Head of the Department of Management at the Birla Institute of Technology, Mesra. She has more than 27 years of teaching & Research experience. Her special domains are Consumer Behavior, Marketing Communication, Brand Management, and Entrepreneurship. She has worked on various sponsored projects and trained faculty members on adopting OBE effectively. She has also published 35 WoS papers and is a nominated member of UGC & AICTE committees for curriculum design & pedagogy for technical education.

Prof. Evelina Brajesh is a Professor of Marketing in the Marketing Department of the Institute for Technology and Management, Navi Mumbai. She has been involved in Teaching & Research for more than 20 years. She teaches courses in the domain of Marketing Analytics, Consumer Behaviour, Marketing Communication, and Services Marketing. She has significantly contributed to many Research projects sponsored by national and international agencies and has published her work in the areas of Consumer Behaviour, Market Communication, Sustainable practices, and Gender Studies

Dr. Somnath Mukherjee is an Assistant Professor in the Management Department of Birla Institute of Technology (City Centre, Ranchi, India). He is a professional with rich industry and academic experience of more than 22 years. He also has handled Govt. of India-funded Research projects and has mentored Ph.D. scholars. He is an expert in Brand management, Marketing of services, and communication message framing. He is well known as a good professor and has done some remarkable publications in his field.

Miss. Sadiya Fatima is a research scholar in the Department of Management at Birla Institute of Technology, Mesra. She has deep interest in research in marketing domain. She is a Gold medalist in MBA (marketing) from University of Calcutta. She is a dedicated researcher. She has published research papers in Scopus indexed international journals and has presented her work in reputed international conferences. Her current research interests include consumer behaviour, E-commerce, advertising, e-WOM communications and service marketing.

Dr. Deepa Rohit is working as Associate Professor in Marketing (Academics) with Prin. L. N. Welingkar Institute of Management (WeSchool), Mumbai. She has over 17 years of work experience in media, teaching and research. Dr. Deepa has published over 15 research papers in peer reviewed journals, and has presented papers in various international conferences. She is keen in research areas such as cause-related marketing, consumer behavior, advertising and technology adoption. Deepa has taught courses namely, Consumer Behaviour, Integrated Marketing Communication and Technology in Marketing.

Prof. Ravi Vaidee is currently working as Dean Marketing Academics and a core faculty at WeSchool with a teaching experience spanning over 25 years, in the area of Marketing & related subjects. His Industry Exposure spans over 33 years having worked for leading Indian & Global companies with industry experience covering Consumer Durables, Financial Services etc, in the areas of sales, marketing and Internal Audit. He has held very responsible Senior Management positions viz Regional Manager – Financial Services covering the Sub-Continent region and as Senior Manager – Audit, Risk & Compliance – South Asia & Nigeria. Prof. Vaidee has been a corporate trainer for leading Indian Corporates, cutting across sectors and industries – viz Automobile, Crops & Science, Pharma, Capital Goods to name a few. He has taught courses like brand management, marketing strategy, selling & Negotiations and many more.

Dr. Vaishali Patil, Professor and Senior Associate Dean, Research and Publications and IT has more than 21years’ experience in teaching and research. Post her MCA, MHRDM and MPhil, she pursued her doctorate in “Risk Management in Software Projects – An Analytical Study” and owns the copyright of her thesis. Approved as a Ph.D. Guide at the University of Mumbai. She has received number of Research grants from Ministry of Earth Science, ICSSR, University of Mumbai, AIMS etc. She has 24 research papers published in National and International Journals. Her research interest area is Management, IT and Social Sciences. She has received Ramaswamy Aiyar Best young teacher award by AIMS. My substantial contribution to towards the concept and design of the research methodology. Wrote Literature review and identified the research gap. Subsequently collected the data and helped in writing the paper.

Mr. Pranav Manjunath Bhat pursued a bachelor’s degree in Electronics and Communications Engineering at BMS College of Engineering, Bengaluru. He holds special interest in machine learning, robotics and satellite communications and has pursued several projects related to the same. He was involved in the formulation and conduction of the experiments that validate the study by leveraging his programming skills to help analyse the data collected through surveys and constructing mathematical models of the same. He was also involved in drafting this paper.

Mr. Priyanshu M pursued Bachelor of Engineering (B.E) in Electronics and Communication Engineering from BMS College of Engineering, Bangalore, Karnataka, India. He has several academic interests ranging from VLSI System, Predictive analytics & machine learning. He has several projects regarding the same. He was involved in formulation & validation of behavior modelling which is used in this study. He was responsible for pre-processing data collected from surveys, data analysis and helping in validating mathematical models.

Miss. S Shruti pursued her bachelor’s degree in Electronics and communication engineering at BMS College of Engineering, Bangalore, Karnataka, India. She is a diligent engineer who has worked on projects related to machine learning, IoT and hydroponics. Her fields of interest are behavioural economics, marketing and data analytics. She was responsible for collection of data from reliable sources through surveys and was also involved in data analysis and in drafting the manuscript.

Dr. Madhav Murthy is an academician par excellence with a rich background in both technology and management. Mr. Murthy obtained his bachelors, masters and PhD degree from Visvesvaraya Technological University, Belgaum. He is currently is serving as a faculty in the Department of Mechanical Engineering at the prestigious B.M.S. College of Engineering, Bengaluru. Prof.Madhav is a passionate educator having over 15 years of experience in teaching and mentoring and has taught over 3000 students. He is an active researcher who has published more than 50 research articles in national and international conferences and journals of repute in the domain of Composites, Engineering Education and Management Sciences. Dr. Murthy is a life member of various professional bodies such as IEI, ISTE, ISAMPE, TERA and is the vice chairman of ISAMPE-Bengaluru chapter.

Fathima Raj Kilimas, is passionate about the various interventions in technology, especially in the field of Digital Marketing and Artificial Intelligence. He possesses more than a decade’s experience in Consulting, Branding, Digital Marketing, Academics, and the Music Industry. He is currently working as the Senior Manager – Marketing, Branding and OD at Cubera, an AdTech and Big Data Analytics company from Bengaluru, India. He has published case studies, book chapters, multiple international & national journals on Digital Marketing.

Dr. Ashish Chandra is a professor of Healthcare Administration program at University of Houston-Clear Lake and served as faculty chair of the program for ten years. Previously he taught at Marshall University in West Virginia and Xavier University in New Orleans, Louisiana. Dr. Chandra was also a healthcare and management consultant. He is published in Hospital Topics, Journal of Medical Marketing, Clinical Research and Regulatory Affairs, Journal of Healthcare Management, among others. He has served as vice president of MBAA International, president of the Association of Collegiate Marketing Educators, and on the Board of Directors of both the Federation of Business Disciplines and the Marketing Management Association.

Prof. Narendra K. Rustagi is Director of the Center for Global Business Studies in the School of Business at Howard University. Until June 2010, he served as the Chair of the Department of Information Systems and Decision Sciences in the School of Business, Howard University. He is also a tenured Professor and has been teaching in the Department since 1987.

Prof. Rustagi is really passionate about the role of education, especially about the role of education on pluralism in peaceful growth in societies. With that as a mission, he actively supported and took initiatives for developing forums through conferences starting with the conference of the International Digital Business Academy in 2005. He is active in holding of the conferences, especially in building a cluster of colleagues interested in efficiency in the delivery of education, especially regarding education on the issue pluralism and peaceful growth.

Dr. Vijaya Kumar Bhima Rao has over 30 years of corporate experience of which 15+ years in product development spanning phones, tablets, wearables, embedded systems. He has vast leadership experience ranging from starting and leading companies, evaluating, and proposing new technologies for emerging markets. He is a member of the board of studies at Visveswaraya Technological University’s Smart Manufacturing program. He holds a bachelor’s degree in mechanical engineers, MS degrees in Industrial engineering & Information systems, MBA, and Ph.D.

Dr. R A Dakshina Murthy is presently working as Sr. Associate Dean – Operations at Prin. L.N. Welingkar Institute of Management Development & Research, and he worked for over 22 years in industry as General Manager- Operations. He established the Quality Control and Manufacturing facility for composite products for Aerospace and Defence applications. He has variety of experience in the areas of Purchase and Supply Chain Management, Product Development and Manufacturing, Quality Control and Quality Management System. His specialized teaching area include Lean Production Planning & Control, World Class Manufacturing, Project Management, TQM, ERP and Supply Chain Management & Logistics. He has to his account five publications in the International Journal and have presented research paper in National & International conference in India.

Dr. Madhumita Guha Majumder is a Teacher-Scholar-Administrator as she is involved in knowledge creation through research, knowledge dissemination through teaching and training, administration through institution building and through designing effective academic programs. Currently, she is working as a Professor & Program Head, Research & Business Analytics at Prin. L.N. Welingkar Institute of Management Development and Research, Bangalore. She is involved in high quality research which has two key dimensions including application of Analytics in business decision making and policy related research. Her current research is based on diversified areas including knowledge management, financial management, employee engagement & consumer analytics. She has published many research papers in national & international refereed journals of high repute and has also contributed chapters to several books. She offers outstanding organizational & cross functional leadership with a strong track record of creating business models for the organization.

Khurrum S. Bhutta is a Professor of Operations at Ohio University. He has a Ph.D. in Production and Operations Management from The University of Texas at Arlington. He has published in several reputed journals, books and conference proceedings. He has been awarded several excellence awards and certificates for his professional activities. He is currently a member of the Decision Sciences Institute and Production Operations Management Society & Academy of Management.

Dr. Vandana Panwar, Associate Professor of Finance at the Prin. L. N. Welingkar Institute of Management Development and Research in Mumbai- India. She has 20 years of teaching, 22 years of research experience, authored book titled-”Venture Capita Funding- Indian and International experiences” and worked on Pre & Post funding evaluation of projects assisted by Council for Advancement of People’s Action in Rural Technology and Asia Region-World Association for Christian Communication. Area of interest: Venture Capital, Project Management and Entrepreneurship Development.

Prof Christopher Erickson is the Garrey E. and Katherine T. Carruthers Chair for Economic Development at New Mexico State University where he has been on the faculty since 1987. He has been funded by the Environmental Protection Agency, the Department of Energy and the NSF. He is currently serving as interim department head for Economics, Applied Statistics, and International Business. In 2021, Chris became the founding director of the Center for Border Economic Development.

Alan Tupicoff, President – Australia & New Zealand Institute of Sustainable Management and Fellow – Australian Institute of Project Management. He has been a Consultant and Trainer specialising in Sustainable Management, presenting at a number of international universities and conferences. He has over 35 years’ experience in regard to management and has authored a series of book relating to “Simplified Sustainability” and has an interest in assisting individuals and organisation to achieve create and deliver their goals to real “Value / Benefit”.

Vikram Kanodia is a technology leader who focuses on developing innovative ways in which technology can drive value through enterprise and society. He has deep experience in technology operations, M&A and strategy. Vikram has worked with global firms like EY to help manage digital transformation and corporate transaction projects in multi-billion-dollar firms across industries. Vikram is passionate about driving social impact through education and upskilling. He currently serves on the CSR committee at Datamatics, as part of his role in the CEO’s office at Datmatics. Vikram holds a degree in Finance and Analytics from Carnegie Mellon University.

Dr Rima Ghose Chowdhury is a seasoned HR leader and practitioner with over two decades of experience in Corporate and Academia, Dr Rima Ghose Chowdhury has been instrumental in building Technology and Leadership capabilities and championed Change management, in reputed enterprises like IBM, Sony Pictures Networks India, Quinnox Consultancy Services, Haldia Petrochemicals. Deeply passionate about developing Leaders, Dr Rima has been an International Mentor for HR students of Middlesex University Business School, UK, trained Trainer by Sony Pictures Entertainment, UK on ‘Energy Project’ and actively practises a People-first philosophy in the geographies (India, US, UK, Philippines) she manages as CHRO of Datamatics Global.

Product Details:

ISBN: 978-1-80135-170-6 (Paperback)
ISBN: 978-1-80135-171-3 (Digital)
Management Series: 12
Publisher: Transnational Press London
Published: 17 December 2022
Language: English
Pages: 181
Binding: Perfect-bound Paperback
Interior Ink: Colour
Weight (approx.): 0.5 kg
Dimensions (approx.): 18.9cm wide x 24.6cm tall