Ria Money Transfer

Description

Ria Money Transfer: a transnational company for a transnational clientele
by Ibrahim Sirkeci & Anett Condick-Brough
Published: 24 May 2016

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This case study looks at the development of a money transfer company in a dynamic and fast changing market. Transnational nature of the business as well as profiles of customers are emphasised. Ria Money Transfer is part of the Euronet, US based parent company. Aspiring to become the most progressive company in the sector, Ria deals with customers with backgrounds from all over the world. This is also reflected in the work force of the company. Operating in distinct environments, businesses are not only concerned with a multicultural body of customers, agents and clients but also multiple economic, political, technological environments with a large number of small and big competitors. This case study alludes to the questions about the key drivers of success for a transnational company with such complex web of markets, consumers, clients and competitors. Company information, direct quotes from representatives and media are used to illustrate aspects of the business and markets.

Product Details:

ISBN: 9781910781241

Publisher: Transnational Press London

Published: 24 May 2016

Language: English

Pages: 32

Binding: Perfect-bound Paperback

Interior Ink: Black & white

Weight (approx.): 0.11 kg

Dimensions (approx.): 15.24cm wide x 22.86cm tall