Description

Post-COVID Marketing Challenges 

Edited by Katia Iankova and Pedro Longart
Published: 28 April 2022 [Management Series: 11]

Paperback | ISBN: 978-1-80135-142-3: Buy at Amazon
Digital version | ISBN: 978-1-80135-143-0: Read on Kindle | Read at CEEOL | Read on Google Play

Contents:

• Editorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances – Katia Iankova and Pedro Longart
• Branding Al Ain as a tourist destination – Pedro Longart and Katia Iankova
• Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM – Areej Algumzi
• Innovative crisis-response through best human resources practices during COVID-19 – Bharti Pandya and Bistra Boukareva
• Antecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the COVID-19 Pandemic – Amaliyah Amaliyah and Aminatus Zakhra
• The shifting trend in online buyer’s behaviour under the impact of COVID-19 pandemic in Vietnam – Ha Thu Nguyen, Thuy Dam Luong Hoang, and Huy Khanh Nguyen
• Social media usage in higher education: Role in marketing and communication during COVID-19- Abhishek Shukla and Kamini Bhasin
• Slave to sachet economy: Socio-cultural insights –Hernani Manalo and Ma. Riza Manalo
• Revenue management during the COVIDization of the economy – Radko Radev and Veselina Yankova
• Exploring the Emirati female student entrepreneurs in the UAE through the theory of planned behaviour – V.S. Damodharan and K.A. Asraar Ahmed
• A new perspective of brand equity: the case of pottery craft village collective brand in Vietnam – Quang Van Ngo and Ha Thu Thi Vu
• Antecedents of QR code acceptance during Covid-19: Towards sustainability – K.A. Asraar Ahmed and V.S. Damodharan

About the Editors:

Dr Katia Iankova

Dr Pedro Longart

Product Details:

ISBN: 978-1-80135-142-3 (Paperback)
ISBN: 978-1-80135-143-0 (Digital)
Management Series: 11
Publisher: Transnational Press London
Published: 28 April 2022
Language: English
Pages: 204
Binding: Perfect-bound Paperback
Interior Ink: Colour
Weight (approx.): 0.5 kg
Dimensions (approx.): 18.9cm wide x 24.6cm tall