Browse Title Index


 
Issue Title
 
Vol 3, No 1 (2015) An investigative analysis of the factors influencing degree of involvement in a foreign market Abstract   PDF
Maktoba Omar, Collins Osei
 
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Balancing Act: Identity and Otherness among Latin American Immigrants and their Food Practices Abstract
Paulette Kershenovich Schuster
 
Vol 2, No 2 (2014) Book Review Abstract   PDF
Ibrahim Sirkeci
 
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Book reviews Abstract
Evinc Dogan, Efe Sevin
 
Vol 2, No 2 (2014) Brand «Moscow» in a global perspective Abstract   PDF
Marina Ochkovskaya, Valentina Gerasimenko, Maria Rybalko
 
Vol 4, No 1 (2016) Card usage by Turks when travelling abroad: shopping and Transnationalisation Abstract
Yağmur Özyer, Başak Değerli, Alper Değerli, Ebru Gözükara
 
Vol 1, No 1 (2013) CASE STUDY The new territorial orientation of a transnational company: Italian pasta Abstract
Silvia Dessì, Federica Caboni, Ernestina Giudici
 
Vol 1, No 1 (2013) CASE STUDY Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods Abstract
Robert L. Williams, Jr., Maktoba Omar
 
Vol 4, No 1 (2016) CASE STUDY: Ria Money Transfer: a transnational company for a transnational clientele Abstract
Ibrahim Sirkeci, Anett Condick-Brough
 
Vol 5, No 1 (2017) Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation Abstract
Soumi Paul, Paola Peretti, Saroj Kumar Datta
 
Vol 3, No 2 (2015) Determinants and consequences of price-leadership strategy: Evidence from Chinese manufacturer exporters Abstract   PDF
Xuenan Ju, Yuan Cheng, Zuohao Hu, Mengyuan Lv, Xi Chen
 
Vol 5, No 1 (2017) Development of Customer-Orientation, Brand-Orientation and Business Performance within the First Ten Years of the Firm Abstract
Katharina Buttenberg
 
Vol 5, No 1 (2017) Editorial Abstract
Ibrahim Sirkeci
 
Vol 1, No 1 (2013) Editorial: Transnational Marketing Abstract
Ibrahim Sirkeci
 
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Editorial: Taste of City, transnational food and place marketing Abstract
Evinc Dogan, Ibrahim Sirkeci
 
Vol 1, No 1 (2013) Effect of colour and relative product size (RPS) on consumer attitudes Abstract
Varsha Jain, Subhadip Roy, Advita Pant
 
Vol 2, No 1 (2014) Experiencing-the-Experience: An Examination of the Significance of Infrastructure, Co-creation and Co-branding within the Transnational Gastronomic Tourism Industry Abstract   PDF
Helena A. Williams, Robert L. Williams Jr., Maktoba Omar
 
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Exploring Potentials for Culinary Tourism through a Food Festival: The Case of Thessaloniki Food Festival Abstract
George Chatzinakos
 
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Food and wine tourism and urban local development Abstract
Gabriele Di Francesco
 
Vol 3, No 1 (2015) How can a university be a brand? Abstract   PDF
Peter Mudie
 
Vol 2, No 2 (2014) Is Familiarity a Moderator of Brand/Country Alliances? One More Look Abstract   PDF
Tore Kristensen, Gorm Gabrielsen, Eugene D. Jaffe
 
Vol 5, No 1 (2017) Language Preferences of Foreign Consumers in High and Low Involvement Service Encounters Abstract
David A. English
 
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Lyon – UNESCO’s Creative City of Gastronomy? Abstract
Cecilia Avelino Barbosa
 
Vol 3, No 2 (2015) Mapping Studies on Consumer Boycotting in International Marketing Abstract   PDF
Omar A Al Serhan, Elias Boukrami
 
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine Abstract
Evinc Dogan, Goran Petkovic
 
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Nutrition and Food in the Green city Abstract
Paolo Corvo, Raffaele Matacena
 
Vol 3, No 1 (2015) Positioning Generation Y for Effective Mobile Communication: The case of three cities in India Abstract   PDF
Varsha Jain, Saumya Pant
 
Vol 1, No 1 (2013) Runway logic: "Y" Generation Y prefer fashion brand over country-of-origin Abstract
Nathalia C. Tjandra, Maktoba Omar, Robert L. Williams, Jr., John Ensor
 
Vol 3, No 2 (2015) Small and medium sized enterprise marketing to foreign consumers in Seoul, South Korea Abstract   PDF
David A. English
 
Vol 2, No 1 (2014) Sustainable Distribution in Emerging Markets – African Perspective Abstract   PDF
Subrat Sarangi, Sanjay Patro, Ravi Shekhar Kumar
 
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing The Budding Aromas from Taco Trucks: Taste and Space in Austin, Texas Abstract
Robert D. Lemon
 
Vol 3, No 1 (2015) The classification of customer- and brand-oriented marketing capabilities Abstract   PDF
Katharina Buttenberg
 
Vol 2, No 1 (2014) The Incubator Concept as an Entry Mode option for SME’s Abstract   PDF
Anna Marie Dyhr Ulrich, Svend Hollensen
 
Vol 2, No 2 (2014) The Influence of Country of Origin on Chinese Food Consumers Abstract   PDF
Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, Sandra Turner
 
Vol 3, No 1 (2015) The influence of country personality dimensions on intentions to recommend visiting: The preponderance of assiduousness and wickedness Abstract   PDF
Carlos Manuel Súcia Búrcio, Rui Manuel Vinhas Da Silva, Maria de Fátima Salgueiro
 
Vol 1, No 1 (2013) The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad? Abstract
Jessica Lichy, Kevin Pon
 
Vol 4, No 1 (2016) Transnational adaptation: changing determinants of grocery store choice of German consumers in London Abstract
Ines Oswald
 
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Transnational Döner Kebab taking over the UK Abstract
Ibrahim Sirkeci
 
Vol 5, No 1 (2017) Transnational Viewers of Turkish Television Drama Series Abstract
Deniz Özalpman
 
Vol 4, No 1 (2016) Why Foreign Retail Grocery Stores Fail in South Korea: Propositions for Future Research Abstract
David A. English
 
1 - 40 of 40 Items


Transnational Press London

Copyright © 2012-2016 Transnational Marketing Journal / Transnational Press London | All rights reserved | Contact Us
TRANSNATIONAL PRESS LONDON LTD. IS A COMPANY REGISTERED IN ENGLAND AND WALES No. 8771684.