Transnational Marketing Journal

Transnational Marketing Journal

Transnational Marketing Journal (TMJ) is dedicated to publishing high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the development of marketing theory and practice. TMJ is an exciting new title which promotes and show-cases current research into marketing practices and challenges crossing national borders. Transnational Marketing Journal aims to publish high-quality papers on transnational marketing, the emphasis being on current interests, marketing practice and theory development. The journal offers an outlet for research and scholarship in this growing field in marketing research. The focus of Transnational Marketing Journal is on empirical findings, methodological papers, theoretical and conceptual insights as well as debates and reviews in all areas of marketing regarding marketing practices across borders, reaching multiple countries. A rather critical stance towards marketing theory and practice distinguishes the journal from others. Multidisciplinary contributions are particularly welcome as well as cross-disciplinary debates.

 


Vol 5, No 1 (2017)

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents

Editorial

Editorial PDF
Ibrahim Sirkeci 1-2

Articles

Development of Customer-Orientation, Brand-Orientation and Business Performance within the First Ten Years of the Firm PDF
Katharina Buttenberg 3-24
Transnational Viewers of Turkish Television Drama Series PDF
Deniz Özalpman 25-43
Language Preferences of Foreign Consumers in High and Low Involvement Service Encounters PDF
David A. English 45-69
Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation PDF
Soumi Paul, Paola Peretti, Saroj Kumar Datta 70-82


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